LIWEN CHOY

EXPERIENTIAL ART DIRECTOR  


immersive experiences and art installations in Cultural, Retail & Placemaking destinations, grounded in scenography. 

 

 

 

 

 

 

 

A permanent, immersive hyper interactive installation and light show inside the world's largest duty free shopping mall. 

role: lead design + art direction 

AURA ATRIUM
Interior Design

AURA ATRIUM
AURA ATRIUM

Tree of Light
Sculpture

Tree of Light
Tree of Light

Ground Trees
Sculpture

Ground Trees
Ground Trees

Sky Ladder
Sculpture

Sky Ladder
Sky Ladder

TREE DEER
Sculpture

TREE DEER
TREE DEER

Buttress Trees
Sculpture

Buttress Trees
Buttress Trees

Lily Canopies
Lily Canopies

Lily Canopies
Lily Canopies

MOONBRIDGE
Sculpture

MOONBRIDGE
MOONBRIDGE

Suspended Canopies
Suspended Canopies

Suspended Canopies
Suspended Canopies

Key art installations for Alif: The Mobility Pavilion

role: concept & production design

MOBILITY EXHIBITION
Exhibition

MOBILITY EXHIBITION
MOBILITY EXHIBITION

SHAMSA SCULPTURE
Exhibition

SHAMSA SCULPTURE
SHAMSA SCULPTURE

EMIRATES MISSION ASTRONAUT
Exhibition

EMIRATES MISSION ASTRONAUT
EMIRATES MISSION ASTRONAUT

MARE & FOAL
Exhibition

MARE & FOAL
MARE & FOAL

a fantasy film special effects immersive exhibition 

role: exhibition design & art direction 

Wētā Workshop Unleashed
Exhibition

Wētā Workshop Unleashed
Wētā Workshop Unleashed
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contemporary exhibition within an existing museum    

role: exhibition design & art direction 

MUSEUM OF KAWATIRI
Exhibition

MUSEUM OF KAWATIRI
MUSEUM OF KAWATIRI

a Māori cultural experience  

role: concept design 

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Osaka Expo 2025  

role: production design 

ukpav_render_pix_DKCJ20

Image courtesy of Immersive International 

OTHER WORK // TRADITIONAL CHINESE MUSEUM / POUNAMU PATHWAY EXPERIENCE / ALLBIRDS NATURAL RUN / 

©2023 LiWen Choy