Hi, I'm LiWen - an Experiential Art Director creating immersive experiences and art installations across Cultural, Retail, and Placemaking destinations grounded in scenography and cinematic world-building.
Current Location
New Zealand & United Kingdom
Creative Services
Art Direction (in-studio and onsite)
Sculptural & Installation design
Architectural design
Exhibition design
Experience design
Concept art & illlustration
Architectural Visualization
Experience
2026 - present - Experiential Art Director [freelance]
2024-2026 - 2yrs - Immersive International - art director [experiential]
2019-2023 - 6 yrs - Wētā Workshop - production designer
2015-2016 - 2 yrs -Digicon Media - concept designer
2016 - 6 months - School of Architecture UoA | design tutor
2013-2016 - Freelance designer
Selected Projects
Haikou Mall Experience
Dubai Expo 2020 | Mobility Pavilion Exhibition
Wētā Workshop Unleashed
Te Ara Pounamu Pathway Experience
Zhuhai Traditional Chinese Medicine Museum
Education
2015-2017 - Master of Architecture (prof) - University of Auckland
2017 - Study Tour - Faculty of Architecture - University of Innsbruck
2015 - Study Tour - Department of Architecture Atonomous University Lisbon
2013-2015 - Bachelor of Architectural Studies - University of Auckland
Project Awards
2023 Trinity Award for non-airport retailer of the year
2023 Trinity Award for Visual Design
2023 GBE HOPSCA Best Commercial Complex of the Year | Platinum
2022 TEA Thea Award for Outstanding Achievement in Brand Experience
2021 Bloolop Innovation First Place Award for Storytelling
Personal Awards
2017 NZIA Awards | Highly Commended
2017 Gwangmyeong Concept Design Competition | Highly Commended
2017 Simon Devitt Photography Competition | Winner
Software Proficiency *
Rhino 3D
Grasshopper
AutoCad - ability to understand, view and navigate
Forefront of AI tools
Visualisation [Octane Render, Enscape, Twin Motion, Vray]
Adobe Suite [Photoshop, Illustrator, Indesign]
Zbrush
3dsmax
Blender
*adaptable to project